Hi, I’m Petra

German copywriter and localisation expert
With a degree in linguistics (M.A.) and additional training in journalism, I bring deep expertise in the German language and editorial craft. For many years, I led editorial projects for global corporations on the agency side. Today, I help international brands succeed in the German-speaking market through transcreation, SEO copywriting, and content strategy.
What drives me
I believe in the power of words to make expertise visible and impactful. As a certified communications manager for marketing and PR, I bring strategic expertise that goes beyond translation. With 20+ years of experience in marketing and online editing, I combine creativity with proven methods: 🏆Deutscher Preis für Onlinekommunikation. (German Award for Online Communication)
Recognised by the German Professional Association Text and Concept
Why this matters? When we work together, you can rely on:
Content that builds trust – and drives measurable results
You and I …
… we are a great match if you share these values:
WALK THE TALK
Hearing things like “You’re a safe bet for great results!” from my clients, that’s what I aim for. You approach your audience with the same dedication.
LEAD BY EXAMPLE
This is the standard I hold myself to.
Our collaboration is successful when it creates lasting impact — for your brand and beyond.
MUTUAL RESPECT
I believe in respectful communication. Constructive feedback is always welcome – it helps us grow. And asking questions is encouraged.
When I’m not writing
My favorite place to recharge…
…is my garden
On holiday I love…
…hiking, photography and food.
Favorite book...
…oh, just one? Currently “Screw It, Let’s Do It” by Richard Branson.
My favorite mug…
…reveals I’m team Star Trek.
Childhood dream job...
…astronaut. Today I reach for the stars with words.
For the full story of my career, visit my LinkedIn profile: