Hi, I’m Petra

German copywriter and localisation expert Petra Bitter

German copywriter and localisation expert

With a degree in linguistics (M.A.) and additional training in journalism, I bring deep expertise in the German language and editorial craft. For many years, I led editorial projects for global corporations on the agency side. Today, I help international brands succeed in the German-speaking market through transcreation, SEO copywriting, and content strategy.

What drives me

I believe in the power of words to make expertise visible and impactful. As a certified communications manager for marketing and PR, I bring strategic expertise that goes beyond translation. With 20+ years of experience in marketing and online editing, I combine creativity with proven methods: 🏆Deutscher Preis für Onlinekommunikation. (German Award for Online Communication)

Recognised by the German Professional Association Text and Concept

Why this matters? When we work together, you can rely on:

Proven expertise in audience-focused copy, market success and qualifications
Content that builds trust – and drives measurable results

You and I …

… we are a great match if you share these values:

WALK THE TALK

Hearing things like “You’re a safe bet for great results!” from my clients, that’s what I aim for. You approach your audience with the same dedication.

LEAD BY EXAMPLE

This is the standard I hold myself to.
Our collaboration is successful when it creates lasting impact — for your brand and beyond.

MUTUAL RESPECT

I believe in respectful communication. Constructive feedback is always welcome – it helps us grow. And asking questions is encouraged.

When I’m not writing

My favorite place to recharge…

…is my garden

On holiday I love…

…hiking, photography and food.

Favorite book...

…oh, just one? Currently “Screw It, Let’s Do It” by Richard Branson.

German copywriter and localisation expert Petra takes photos

My favorite mug…

…reveals I’m team Star Trek.

Childhood dream job...

…astronaut. Today I reach for the stars with words.

For the full story of my career, visit my LinkedIn profile: