The Access Group

English-to-German localisation & SEO copy

Portfolio Expert Content

Client:

• Access Workspace Germany GmbH

Industry & target audience:

• Business management software solutions with a focus on process optimisation and efficiency.
• For the Hospitality division: hoteliers, hotel managers and hotel chains aiming to digitalise operations, increase revenue and enhance the guest experience through modern, cloud-based hotel software.

Scope & services:

• Website copy was not translated word for word but recreated for the DACH market – idiomatic, audience-focused and culturally adapted. Industry terms (e.g. PMS, OTAs, self check-in) and communication habits were carefully considered.
• SEO-Copywriting
  All texts were written with relevant keywords, clear structure, strong H1/H2 headings and meta descriptions to maximise visibility in the German-speaking market.
• Extended scope
  Following the initial Hospitality texts, further localisation projects included:
  
  • the German “About” page
  • product copy for the business AI Access Evo “Access Evo”
  • internal and external email communication
  • transcreation and design-fit implementation of a pitch deck within the tight layout constraints 

Result:
A consistent German brand voice that strikes the right balance: professional industry terminology, audience relevance and SEO performance. This helps The Access Group build visibility in the DACH market and strengthen trust with both customers and employees.

Explore the German pages:

• theaccessgroup.com/de-de/hotels »
• theaccessgroup.com/de-de/access-evo »
• theaccessgroup.com/de-de/ueber-access »

Sounds like what you need?